For both publishers and advertisers, there are numerous options to consider. In fact, there are so many platforms available that the experience might be daunting.
Fortunately, this MGID review examines one of the most widely used systems and the benefits and features it provides. This MGID Review is part of our ongoing series of ad network assessments.
MGID is one of the most well-known and well-established Native Ad networks. Therefore, we are confident that our evaluation will benefit any affiliate considering entering the famous Native Ads market that everyone in the industry is raving about.
About MGID
Table of Contents
MGID is an advertising platform that aims to bring marketers and publishers closer together. Since 2008, the company has specialized in native advertising and was nominated for the Native Advertising Awards in 2016.
Publishers of blogs and websites may easily monetize their traffic, while those wishing to construct a successful advertising campaign can be confident that their given traffic is profitable. MGID provides marketers with traffic from over 3000 websites, and over 165 million individuals have used the service to date.
MGID is one of the leaders in native performance advertising, according to ComScore’s examination of the platform’s performance in 2016.
In fact, the platform now has more than 850 million unique visits each month! It is well-known all across the world! The European region has the largest share of available traffic (31.2 percent ). Asia Pacific (27.2%) and LATAM (14%) are the next two regions (19.7 percent )
The traffic from MGID is ideal for mobile advertising. Why? Because smartphones account for nearly 70% of its traffic. Advertisers only pay per click on the offer link when using MGID’s CPC-based pricing mechanism.
The sheer amount of verticals accessible is astounding.
To use MGID, you must first register.
When it comes to advertising on the MGID profile, business owners must be aware of the audience they want to reach. For example, MGID could drive a lot of traffic to your website, but it won’t be worth anything if the individuals who see the ads don’t convert.
Advertisers will be offered a number of options to pick, allowing them to customize advertising to their specific needs. The following are the variables that are available:
- Workplace
- Investing
- Relationships
- Gaming over the Internet
Those who make a $500.00 deposit to start a campaign will be assigned an Account Manager. Someone who doesn’t mind taking it alone will still need to put down a $100.00 deposit, which means that marketing on the platform won’t be available to everybody.
The many factors and sophisticated use of algorithms, on the other hand, ensure that advertisements are placed on the proper websites, assuring maximum conversion.
Affiliates can make deposits in one of the following five ways:
- WebMoney is an online payment system.
- WMZ (Western Media Zone)
- WMR (Women’s Medical Research)
- PayPal (PayPal)
- Visa/Mastercard
Given that some platforms put restrictions on the types of payment methods that can be utilized, it’s encouraging to see a platform that accepts practically every type of deposit.
Fortunately, thanks to the user-friendly platform, examining data does not have to be a difficult task. There’s even the possibility of integrating data into Google Analytics to assure the effectiveness of any marketing effort.
Ad units can be generated; however, high-quality images and rich and exciting content are required for advertising to be accepted. Furthermore, if MGID believes the advertisement created is unfit for purpose, it may be rejected, necessitating a restart of the procedure. As a result, it’s critical to double-check all of the finer points before publishing an ad.
MGID’s Main Feature
Selective Bidding, as stated in the Optimization section, is what you get. You can experiment with Retargeting, as explained in the section on Campaign Creation. With Google Analytics analytics integrated, you may employ Smart Engine Optimization.
Campaign Development
What you’ve just read is a wonderful overview of MGID’s general features. It’s time to move forward and make sure you understand the more practical portion of the process, which is campaign building.
Create an MGID Campaign
Go to your MGID account’s Advertiser section. It’s right at the top of the dashboard, so it’s impossible to miss. Once you’re there, click Add Campaign, which is the only green button you’ll see.
The campaign process is divided into seven sections. Only when you’ve accurately filled out the previous block will you be shown the next one.
General Information
This block begins by requesting that you name your campaign – tick! Then you’ll be asked to choose between two alternatives in Campaign type:
Promotion of a product or of a piece of content.
If your offer is tied to any actual goods or services you want to promote, choose the product option. On the other side, in the instance where you want to capture users’ attention and entice them into your company, use content marketing. The next step is to choose from a variety of Campaign Categories.
There are many of them on the list, so believe us when we say there are a lot of them. First, try to consider which of the areas best fits your offer. We believe that among the 25 categories, you will undoubtedly discover something that is a perfect match for you. Remember to click on sub-categories or sub-subcategories to receive even more information.
Types of Campaigns
There are two types of campaigns to be aware of. This indicates that when you switch between campaign types, you’ll see different types.
Targeting
The second block is where you define your campaign’s goals. Again, MGID has all of the standard options:
GEO stands for nation plus additional particular regions.
Browser language Devices and OS: You can choose between Desktop, Mobile, and/or Tablet traffic, as well as the relevant OS + OS version.
Your Dashboard does not support this type of targeting. Don’t be afraid to approach your boss to set an allowlist for those IPs. Users can rest assured that their campaign only is visible to users with the IP addresses you specify.
Dynamic Retargeting
The third block is dedicated to the setting of Dynamic Retargeting. Have you ever observed that when you’re on a website, you’re more likely to look at adverts for things you were looking for before? This is known as dynamic retargeting.
It keeps track of people who take particular activities on a promoted page (for example, the Levis jeans website) and then moves to a page with nothing to do with jeans or fashion.
MGID’s sensors detect the user, and advertising for Levis jeans is served to them again the next time they visit any of their publisher’s websites.
MGID for Publishers
MGID can be utilized as a replacement for AdSense for individuals who have been denied and those who want a more customized approach to traffic monetization.
Despite the fact that MGID is easier to register for than other options, traffic is still required. This is due to the platform’s desire to provide advertisers with as many options as possible, and websites with low traffic will not convert.
Final Wrap Up
MGID is a legit option for anyone seeking profitable affiliate platform.
