Have you ever wondered how some bloggers and affiliate marketers manage to send out regular letters to their subscribers, advertise online products to thousands of individuals, and still have so much spare time?
They don’t even have staff or freelancers working for them in the majority of cases.
How can they find the time to do all of this while still enjoying their favorite activities? Email marketing automation is the answer in three words.
Email automation enables you to build entirely hands-free enterprises that can run themselves while you’re out having fun. Isn’t it fantastic? ActiveCampaign has risen to the forefront of the email marketing and automation sector in recent years.
We’ll take a closer look at ActiveCampaign’s core features and benefits, as well as how it can help you make your email marketing campaign a success, in our in-depth ActiveCampaign review.
What is ActiveCampaign, and Why Does Your Company Require It?
ActiveCampaign has been around since 2003 as an email marketing automation and CRM application. Even on its basic plan, the overall capabilities that ActiveCampaign offers (which we’ll go over shortly) make it a highly appealing alternative for small businesses and bloggers who are just getting started with email marketing.
Companies executing large-scale email marketing efforts, on the other hand, ones who demand more detailed insights into client trends and behavior, will find it appealing.
For expert users, its CRM and linked messaging systems, in particular, make it a great marketing automation tool. It also compares favorably to other email marketing solutions like AWeber and MailChimp in terms of visual experience.
The finest part is still to come.
You can get started with ActiveCampaign by signing up for a 14-day free trial (no credit card required), which gives you access to the platform’s basic functionalities. We’ll go over some of ActiveCampaign’s primary features and benefits, as well as its pricing, in the sections below.
In the parts that follow, we’ll look at some of ActiveCampaign’s primary features and benefits, as well as its pricing and a few of its drawbacks that you should be aware of if you want to become a customer.
Let’s get started.
Marketing Automation and CRM are two features of ActiveCampaign.
Most other email marketing automation platforms lack the functionality and possibilities that ActiveCampaign does. Let’s take a closer look at a few of them.
1. Use the Visual Editor to Create Eye-Catching Email Campaigns
You’ll like using ActiveCampaign’s visual editor to send weekly newsletters to your audience, develop mass email campaigns, or send one-time announcements to your subscribers.
From your ActiveCampaign dashboard, you can create a campaign for any of your contact lists using the visual editor. The best alternative is where you can design one-off email campaigns, automatic sequences, autoresponder series, and other types of emails.
For the time being, we’ll stick to the single email campaign. The self-explanatory interface, which is straightforward to comprehend and operates with essential drag-and-drop pieces, is something I really like about this editor.
Even if this is your first time using an email marketing platform, ActiveCampaign will help you create professional-looking email campaigns from scratch. You have the option of sending a purely plain text email, creating your HTML email design, or selecting from a variety of email design themes for various types of communications.
All of the templates are responsive, so they can be seen on a variety of devices before being sent out. Other typical functions, such as link tracking, open tracking, and so on, are all present and correct.
You can also divide test emails from the campaign design area to ensure that you send your subscribers the most optimized emails. In a nutshell, ActiveCampaign allows you to generate and deliver eye-catching emails in a couple of minutes.
But this is only the beginning.
Let me go over some of the additional sophisticated features with you.
2. Segment Your Contacts Using Behavioural Tags and Lists
According to research, personalized emails sent to well-defined audience segmentation create 6x more excellent transactional rates and up to 58 percent of all email marketing revenue. ActiveCampaign truly shines in this area.
You can tag your contacts depending on their preferences, behavior, or amount of engagement with your emails with this feature. Tags can be assigned to lists, or additional lists can be created for different audience segments.
Users that read your product offer emails or visit a specific product page on your website, for example, can be tagged as “possible customers.” Alternatively, you can build segments within a contact list based on the user’s behaviors, contact information, location, or activities.
Other sophisticated conditions include segmenting people depending on the website from which they were referred or the opt-in box from where they subscribed to your list. This is especially beneficial if you use content upgrades on your blog and want to provide a personalized experience to the subscribers you’ve collected through various postings.
You can launch fully distinct email campaigns and automation processes for each of them once you’ve set up a system to assign tags and generate audience segments.
Automate the entire customer journey.
ActiveCampaign’s key unique selling point (USP) is automation. From the time a subscriber joins your list to become a customer, you can automate it all. You can develop intelligent follow-up sequences that keep your consumers engaged and delighted even after they’ve purchased from you.
The most acceptable part is still to come.
Even if you’re a complete beginner, the simple drag-and-drop automation mappings allow you to design complicated condition-based sequences quickly. The automation section of your account’s main dashboard is where you’ll find it.
You can either develop your unique automation sequences or use famous premade arrangements that match your objectives from here.
Pre-defined automation sequences for goals like revenue creation, traffic generation, customer happiness, engagement, and follow-ups may be found in the screenshot above. Alternatively, you can start from the ground up and build your automation.
If you do, you have the option of selecting the event that initiates your automation. Start the autopilot when someone joins your list, unsubscribes, clicks on a button in your email, or is tagged for a segment, for example.
For Whom Is ActiveCampaign Intended?
ActiveCampaign is a full-featured marketing automation platform that’s perfect for small businesses.
- Content Creators and Bloggers
- eCommerce companies with small business websites
- Sites for members
- Entrepreneurs and Consultants
And everyone else who wants to start an online business for a low price by utilizing marketing automation.
Who Shouldn’t Use ActiveCampaign?
ActiveCampaign isn’t for everyone.
Affiliate marketers who want to use email campaigns to promote product links directly. Your account is likely to be suspended if you advertise affiliate offers from ClickBank, JVZoo, or other platforms that directly link to the product page frequently.
Marketers who buy email lists and execute mass email campaigns without the users’ permission. Your account will be suspended if you report spam frequently.
If you’ve ever transferred to email marketing solutions, you understand how time-consuming it is to move everything from one platform to another.
All of your contacts, lists, segments, tags, automation and other items must be carefully moved not to affect your subscribers. It eliminates hours of useless effort and ensures that your account is in order once you start using it.