When the internet first came into being, it opened up a whole new world of possibilities. Anything and everything can be found online, from buying to selling to reading. Affiliate marketing exploded as a result of the opportunity that e-commerce offered. The business, valued at more than $12 billion and responsible for 15% of all digital media income, is predicted to expand 10% over the next decade.
Many affiliate networks cropped up like fresh freckles on Lindsay Lohan’s face as the number of people interested in affiliate marketing grew; these organizations were those rare commodities that allowed everyone involved to take home something important.
Vendors received their clients and revenues, affiliates received their commissions, and affiliate service providers received a piece of the action. They earned by hosting vendors and received a share of their profits.
One such affiliate portal is Awin, which allows affiliates to sign up to promote vendors’ items in exchange for a commission. Here is our overview of the affiliate program and its benefits and drawbacks, so you can decide whether or not to become an Awin affiliate.
Awin Affiliate Program
Awin, formerly known as “Zanox,” is an award-winning global affiliate marketplace that arose from the rebranding of Zanox and Affiliate Window in March of this year. Vendors received their clients and revenues, affiliates received their commissions, and affiliate service providers received a piece of the action. They earned from hosting vendors and received a share of their profits.
In addition, the company amalgamated with its European equivalent, “Affilinet,” a considerably older affiliate network founded in 1997. As a result, it’s acceptable to argue that Awin as a brand is only a year old, despite its existence since 2000 under numerous identities.
CEO Mark Walter’s affiliate firm, headquartered in Berlin, Germany, has over 1,000 workers, 15 offices worldwide, over 100,000 contributing publishers, 13,000 advertisers, and a global presence in over 180 countries. The corporation generated a stunning revenue of 12 billion pounds for its advertising and 540 million pounds for its publishers in the previous financial year.
The business now has agreements with known industry giants such as Marks & Spencer, ESI Media, Business Insider, 1&1, HP, O2, and ASOS. It operates across multiple areas such as travel, finance, retail, and telecoms.
Awin distinguishes out for the following reasons, in addition to the wide range of niches and a large number of advertisers and publishers who use the site:
- Applying for affiliate programs is a quick and straightforward procedure.
- Affiliates can get precise data and reports in their account’s dashboard section.
- There is a diverse selection of merchants and advertisers
- Affiliates can use a variety of tools and widgets on the site to make their jobs easier.
- Transform-a-Link is a plugin that allows you to convert links.
Awin’s objective is to link advertisers and affiliates of all sizes by providing a user-friendly network for vendors and publishers to connect, interact, and profit. It is owned by parent companies Axel Springer SE and United Internet Groups
Awin isn’t your average online marketplace like Amazon or Etsy; it has over 13,000 sponsors and various partners. These advertisers’ products or services are split into four categories, each of which is further subdivided into several niches.
Examples of finance and insurance:
- Personal banking
- Savings and investments,
- Credit cards
Examples of Retail and Shopping
- Fast-moving consumer goods
- Gardening equipment
- Athletic equipment
And so on are all.
- Mobile downloads
- Online gaming
- Web hosting
- Business services
- B2B telecommunications services
And so on.
Awin’s Offer for Affiliate
Awin offers over 13,000 advertisers selling their products, allowing users to choose from a wide choice of digital products and services. There’s something for everyone, regardless of their product preferences!
Advertisers/vendors on Awin, like most other affiliate networks, provide varied prices for different products. Some products will pay you 50% commission, while others will pay you 10% or less. It is entirely dependent on the application you select. It also relies on the revenue model you select, such as cost per lead (CPL), cost per action (CPA), or cost per sale (CPS), to mention a few examples.
Awin’s commission is calculated on a cost per acquisition or action (CPA) basis, which means affiliates are paid for specific actions taken by visitors to their sites, such as subscribing to emails, clicking on specific advertising, filling out forms, or making a purchase.
Awin also includes tools like a link builder and a convert-a-link option to make the affiliate’s job easier. The former allows you to create links to track any page on Awin’s advertiser’s websites, while the latter is a plug-in that converts standard links used to link products on your website into affiliate tracking links automatically.
Awin Payment Options and Terms
It is completely free to join Awin. You will be charged a $5 registration fee, which will be returned once your application is approved. All payments to the portal are made via PayPal on a bi-weekly or monthly basis.
The advertiser either authorizes or denies a transaction after it has been made and acknowledged by Awin. Authorized transactions are indicated as “Uncleared,” indicating that the advertiser has not paid Awin despite approval (which takes an average of 30-45 days).
Once they’ve done so, the transaction status is changed to “Cleared,” and the payment is made based on the affiliate’s payment frequency and the minimum threshold limit ($20, but you can establish a higher maximum). It begins the next business day following approval and can take up to three days to appear in an affiliate’s account.
Trustworthiness and Reputation
Awin is regarded as a reliable and trustworthy network, with many affiliates reporting to have made significant profits. However, there have been reports of payments being held up for an extended period before being approved and the portal’s site not having adequate experience or knowledge of affiliate marketing. Some individuals have even expressed dissatisfaction with the company’s customer service.
However, for every negative review, Awin receives twice as many positive ones, applauding its smooth processing, affiliate selecting procedure, and timely and rapid payments.
Awin registration is a straightforward process. However, in order to become an affiliate or promote an affiliate program, you must meet the following requirements:
A well-established, active website with relevance, high-quality material for the subject you’d like to market
In three easy steps, you may sign up for Awin and set up your account:
Account Setup–This is where you enter all of your personal or business information.
Type of Promotion—This is where you specify the primary country in which you will advertise your niche and the tactics you will use.
Promotion Space– This is a promotional area where you may insert information about your website.
Verification–This is a two-step process (the first is to add a meta-tag to your site to verify it, and the second is to pay the $5 screening charge, which is refunded if your site is approved).
After it’s all said and done, Awin appears to be a terrific place to start as an affiliate marketer or publisher. Don’t get carried away, no matter how simple sites and reviews claim affiliate marketing is. Read the terms and conditions thoroughly before proceeding.